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生鮮電商的最後一公裏：低價便捷

作者：admin 发布时间：2015-08-17

生鮮商品是讓電商渠道最頭疼的一大品類，也一直被認爲是傳統超市與電商競爭時的生存優勢，不過對于創新能力極強的互聯網力量來說，沒有什麽傳統行業的蛋糕是動不得的，一些基于O2O模式的生鮮電商服務也開始瞄准生鮮銷售到消費者手中這最後一公裏的商機，並且有希望扮演傳統生鮮銷售方式的顛覆者角色。?

生鮮市場電商滲透力極低?

電商企業賣生鮮商品的不少，不過真正能把生鮮電商做好的企業卻不多。配送、冷鏈、倉儲、采購……生鮮商品的特性決定了生鮮電商的銷售成本往往要高于其他商品。同時運輸配送過程的損耗，又可能帶來商品品相或質量的下降。?

記者也曾多次從某食品類電商網站購買水果，發現大部分時間電商平台的水果種類較爲單一，配送來的水果有時存在不新鮮、口感不佳甚至變質的情況。有業內人士表示，這些現象其實是電商渠道銷售生鮮商品，特別是保存條件苛刻的生鮮商品的老大難問題。?

正是由于生鮮銷售的難題，使得電商一直無法成爲生鮮銷售的主流。2014年中國生鮮市場規模約1萬億左右，但目前生鮮電商滲透率僅爲約1%。相比較而言，線下超市因爲商品種類多、品質有保證且可自由挑選，是人們購買生鮮的主要渠道，在傳統商超渠道面對電商侵襲處境維艱的局面下，生鮮成爲傳統零售企業與電商競爭的一大優勢。?

當平台型電商在生鮮銷售上無法突破時，新興的O2O服務給了生鮮電商新的機會。依托合作夥伴的倉儲或貨源優勢，以更快捷的配送吸引用戶，O2O類生鮮電商似乎找到了破解生鮮電商頑疾的方法。?

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Yet she was restless and uneasy. She had never known what it was to be nervous before. There was a dull booming noise somewhere, a knocking that seemed to proceed from the Corner House. Hetty heard something fall with a thud, she could have sworn to a stifled cry. A door opened and closed somewhere, there was a strong draught as if the basement had been opened. Hetty's heart was beating in some strange, unaccountable way. A little cry brought her to her feet. Wrought out another change in human life,— or not so long as they are pretty? One can't help thinking, though, We changed horses every five miles; ill-kempt little beasts, and only half fed, who got through their stage only by the constant application of the whip, and shouts from the sais standing on the step; when released from harness they stood forlorn and hobbled off, lame of every leg, to their stables with no litter. Day broke, a dingy grey, dark with woolly cloud and heavy rain; a wall of fog rose up around us, while the road was uphill towards the mountains. “No, sir! I won’t go up, today, even if you did plan to surprise——” Dick, Larry and Mr. Whiteside, listening for a call from Sandy, went hurrying along. But no call from Sandy. He had decided that it would be a wiser thing to hide than to risk doing battle with the pilot if he was actually as bad as they suspected; with that in mind he had crawled in through the opening from the back, into the fuselage of the amphibian. There, fairly comfortable, he lay, full length, listening. The open top allowed air to come because a strong, puffy breeze had gotten up, driving great, black thunderclouds before it. [122] Grenville, being on the look-out for new taxes, had paid particular attention to the rapid growth of the American colonies, and was inspired with the design of drawing a revenue from them. The scheme had been suggested to Sir Robert Walpole, when his Excise Bill failed, by Sir William Keith, who had been governor of Pennsylvania; but Sir Robert had a far deeper insight into human nature than the shallow and obstinate Grenville. He replied, "I have already Old England set against me, and do you think I will have New England set against me too?" Grenville rose and defended the Stamp Act. He denied that the right of taxation depended on representation. He complained justly, that when he proposed to tax America, there was little opposition in that House. He contended that protection and obedience were reciprocal, and he exposed the fallacy of Pitt's distinction between taxes and duties. There was much justice in these remarks. The words of Grenville, so pointedly directed against him, immediately called up Pitt again. He had spoken; it was contrary to all rule, but the lion of Parliament broke recklessly through the meshes of its regulations, and when he was called to order the members supported him by cries of "Go on! go on!" He went on, severely castigating Grenville for complaining of the liberty of speech in that House; and dropping in his indignation the terms of courtesy towards the late Minister of "honourable" or "right honourable," said simply—"Sir, the gentleman tells us that America is obstinate—America is almost in open rebellion. Sir, I rejoice that America has resisted. Three millions of people so dead to all the feelings of liberty as voluntarily to submit to be slaves, would have been fit instruments to make slaves of all the rest." He then exposed the cases quoted by Grenville to show that taxation in this country had been imposed without representation, showing that these very instances led to immediate representation. "I would have cited them," he continued, "to show that even under arbitrary reigns Parliaments were ashamed of taxing a people without their consent. The gentleman asks when the Americans were emancipated? But I desire to know when they were made slaves?" He then touched on the true sources of benefit from our colonies, the profits of their trade. He estimated the profits derived from the American commerce at two millions sterling, adding triumphantly, "This is the fund that carried us victoriously through the late war. This is the price America pays us for protection." He then alluded to the comparative strength of the two countries. "I know the valour," he said, "of your troops. I know the skill of your officers. In a good cause, on a sound bottom, the force of this country can crush America to atoms. But in such a cause as this your success would be hazardous. America, if she fell, would fall like the strong man. She would embrace the pillars of the state, and pull down the constitution along with her." "When I enlisted," Monty confided to Alf Russell, "I thought I'd do my best to become a Captain or a General. Now, I'm dead anxious to be an Orderly-Sarjint." "Oh, no," she breathed, and her voice and the half-seen glimmer of her eyes troubled him strangely. "Till we're absolutely desperate." Rose was taking out the pins, and curls and tendrils of hair began to fall on her shoulders. Caro took the brush, and swept it over the soft mass, gleaming like spun glass. A subtle perfume rose from it, the rub of[Pg 262] it on her hand was like silk. Rose's eyes closed as the brush stroked her, and her lips parted slowly into a smile. He sat on a stool at the foot of Brindle's stall, and watched her as she lay there, slobbering her straw. His face was grim and furrowed, lines scored it from nose to mouth and across the forehead; his hair was damp and rough on his temples, his eyes were dull with sleeplessness. Lips all black with fire and brine, "The child is better," replied Margaret, "but I am very ill." HoME xxx3333 偷拍 ENTER NUMBET 0010www.foshankaixuam.com.cn
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