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屈臣氏中國業績首跌，換帥後還能反彈嗎？

作者：admin 发布时间：2017-03-23

3月22日晚間，屈臣氏母公司長江實業公布2016年財報。財報顯示，截至2016年12月31日，長江實業在全球25個市場擁有13300家店鋪。?

2016年，長江實業零售業務年收益爲1515.02億港幣，同比下滑2.6％。中國保健及美容産品業務2016年整體營收爲209.14億港幣，較2015年的217.13億港幣下降3.82％。這也是屈臣氏中國市場業績首次出現負增長。?

處在及格線的屈臣氏

屈臣氏這兩年在內地的表現一直在及格線徘徊。?

2013年，屈臣氏在中國的同比增長幅度23％；?

2014年，屈臣氏在中國銷售額爲163.1億元，同比增長14％；?

2015年，屈臣氏在中國市場的銷售增長僅9％，已經跌破了雙位數；?

2016年，屈臣氏在中國市場首次下跌3.82％。?

與業績逐年下降相反的是屈臣氏的門店數量逐年上升。?

以近三年爲例來說，2014年屈臣氏中國內地的門店就已經突破2000家，2015年達到2483家，同比增長19％。截至2016年底，店鋪數量達到了2929家，較2015年增長18％，淨增店鋪數量爲446家。?

雖然門店數量增長速度驚人，但是銷售乏力真的是“老大難”的問題。公告顯示，2016年屈臣氏中國同比店鋪銷售額下降10.1％，較2015年的-5.1％進一步擴大。?

高宏達
　　

高宏達时代来临

雖然屈臣氏業績並不好看，但是2016年畢竟已經是過去式了。?

现任中国首席营运总监的Kulvinder?Birring(高宏達)，将在2017年4月1日代替罗敬仁出任屈臣氏中国行政总裁，全面接管屈臣氏中国业务。?

在高宏達带领下的屈臣氏如何度过2017年实现触底反弹，是现阶段屈臣氏最应该思考的问题。?

不过，此前，屈臣氏在高宏達的主导下已经开启一系列大刀阔斧改革。?

2016年，屈臣氏推出了第八代店鋪，走出了改變的第一步，降低自有品牌占比，砍掉部分國有品牌，加碼彩妝和進口商品。?

同時，屈臣氏開始重視年輕人的喜好，屈臣氏上海正大廣場店除了保留原有熱門自有品牌my?party?gal、letsaqua、Makeup?Miracle以及collagen骨膠原系列外，還引入了MEMEBOX自主研發的潮裝品牌I’M?MEME、韓國專業線彩妝品牌LUNA、the?SEAM、DR.WU等進口品牌，同時擴大了電子産品、健身産品等類別的項目。?

對于屈臣氏2017年的發展走向，長江實業預計2017年新開店鋪1000家，其中有65％的新增店鋪將開在中國內地和亞洲其他地區，這也意味著擴張“版圖”還是屈臣氏的方向之一。?

財報顯示，屈臣氏在中國內地的新店將主要開設在成都、武漢、杭州這樣的二、三線城市。?

此外，通過翻新店鋪、店鋪分析、成本控制等方式，屈臣氏正在集中“活化”中國內地的成熟店鋪。而在門店策略上，其零售業務將繼續專注于推廣自有品牌，加強客戶關系管理以及增強大數據和電商業務實力等。?

显然，对屈臣氏而言，换帅后的2017年或许是一次涅槃重生，同时，也开起了另一个属于高宏達的时代。??

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Yet she was restless and uneasy. She had never known what it was to be nervous before. There was a dull booming noise somewhere, a knocking that seemed to proceed from the Corner House. Hetty heard something fall with a thud, she could have sworn to a stifled cry. A door opened and closed somewhere, there was a strong draught as if the basement had been opened. Hetty's heart was beating in some strange, unaccountable way. A little cry brought her to her feet. Wrought out another change in human life,— or not so long as they are pretty? One can't help thinking, though, We changed horses every five miles; ill-kempt little beasts, and only half fed, who got through their stage only by the constant application of the whip, and shouts from the sais standing on the step; when released from harness they stood forlorn and hobbled off, lame of every leg, to their stables with no litter. Day broke, a dingy grey, dark with woolly cloud and heavy rain; a wall of fog rose up around us, while the road was uphill towards the mountains. “No, sir! I won’t go up, today, even if you did plan to surprise——” Dick, Larry and Mr. Whiteside, listening for a call from Sandy, went hurrying along. But no call from Sandy. He had decided that it would be a wiser thing to hide than to risk doing battle with the pilot if he was actually as bad as they suspected; with that in mind he had crawled in through the opening from the back, into the fuselage of the amphibian. There, fairly comfortable, he lay, full length, listening. The open top allowed air to come because a strong, puffy breeze had gotten up, driving great, black thunderclouds before it. [122] Grenville, being on the look-out for new taxes, had paid particular attention to the rapid growth of the American colonies, and was inspired with the design of drawing a revenue from them. The scheme had been suggested to Sir Robert Walpole, when his Excise Bill failed, by Sir William Keith, who had been governor of Pennsylvania; but Sir Robert had a far deeper insight into human nature than the shallow and obstinate Grenville. He replied, "I have already Old England set against me, and do you think I will have New England set against me too?" Grenville rose and defended the Stamp Act. He denied that the right of taxation depended on representation. He complained justly, that when he proposed to tax America, there was little opposition in that House. He contended that protection and obedience were reciprocal, and he exposed the fallacy of Pitt's distinction between taxes and duties. There was much justice in these remarks. The words of Grenville, so pointedly directed against him, immediately called up Pitt again. He had spoken; it was contrary to all rule, but the lion of Parliament broke recklessly through the meshes of its regulations, and when he was called to order the members supported him by cries of "Go on! go on!" He went on, severely castigating Grenville for complaining of the liberty of speech in that House; and dropping in his indignation the terms of courtesy towards the late Minister of "honourable" or "right honourable," said simply—"Sir, the gentleman tells us that America is obstinate—America is almost in open rebellion. Sir, I rejoice that America has resisted. Three millions of people so dead to all the feelings of liberty as voluntarily to submit to be slaves, would have been fit instruments to make slaves of all the rest." He then exposed the cases quoted by Grenville to show that taxation in this country had been imposed without representation, showing that these very instances led to immediate representation. "I would have cited them," he continued, "to show that even under arbitrary reigns Parliaments were ashamed of taxing a people without their consent. The gentleman asks when the Americans were emancipated? But I desire to know when they were made slaves?" He then touched on the true sources of benefit from our colonies, the profits of their trade. He estimated the profits derived from the American commerce at two millions sterling, adding triumphantly, "This is the fund that carried us victoriously through the late war. This is the price America pays us for protection." He then alluded to the comparative strength of the two countries. "I know the valour," he said, "of your troops. I know the skill of your officers. In a good cause, on a sound bottom, the force of this country can crush America to atoms. But in such a cause as this your success would be hazardous. America, if she fell, would fall like the strong man. She would embrace the pillars of the state, and pull down the constitution along with her." "When I enlisted," Monty confided to Alf Russell, "I thought I'd do my best to become a Captain or a General. Now, I'm dead anxious to be an Orderly-Sarjint." "Oh, no," she breathed, and her voice and the half-seen glimmer of her eyes troubled him strangely. "Till we're absolutely desperate." Rose was taking out the pins, and curls and tendrils of hair began to fall on her shoulders. Caro took the brush, and swept it over the soft mass, gleaming like spun glass. A subtle perfume rose from it, the rub of[Pg 262] it on her hand was like silk. Rose's eyes closed as the brush stroked her, and her lips parted slowly into a smile. He sat on a stool at the foot of Brindle's stall, and watched her as she lay there, slobbering her straw. 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