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信息時報：吉之島在中國開賣自有品牌

作者：admin 发布时间：2012-03-14

廣東省連鎖經營協會??編輯：hlh

??? 随着沃尔玛、乐购在自有品牌上尝到甜头，同为外资零售巨头吉之岛母公司日本永旺集团也不甘示弱。日前，永旺集团宣布，在中国市场正式发售自有品牌“TOPVALU”(特慧优)商品，并设立与日本总部平行的中国总部，目标是10年内在华的营收占整个集团比例从目前的2%提高至30%；其中，广东是其自有品牌发展的重点区域。?

　　今年在華銷售目標2.4億
　　永旺集团中国总部副总裁奥野善德表示，截至目前，永旺在华拥有了43家吉之岛零售店铺，但营收只占集团的2%。“集团计划10年后增加中国地区的营业收益达到30%。”奥野善德表示，为达到这一目标，永旺将启动多业态经营，除零售业外，还将拓展商業地産开发、综合金融服务等。而在其自有品牌的发展战略上，他表示，首次在华的产品共有115个品种，今年销售目标为2.4亿元，2013年将扩充到1000个品种。
　　業內人士指出，與沃爾瑪、樂購、華潤萬家等零售巨頭們早已開賣自有品牌相比，吉之島之舉顯得姗姗來遲。不過，永旺集團把其自有品牌殺入中國市場，可見其對華的重視。
　　利潤攤薄催生這一模式
　　隨著連鎖超市競爭日趨激烈，單純的商品銷售利差明顯趨薄，超市集中采購的價格差利潤一再受到壓縮。廣東省連鎖經營協會會長孫雄表示，在這種背景下，近年來超市大力發展自有品牌成爲熱門話題。
　　據悉，由于開發自有品牌，無須支付品牌使用費，商品從生産商手裏可直接到達銷售企業的配送點，減少了商品供貨代理的中間環節，大大降低了成本，同時還可以節省大量的宣傳推廣費用。“許多自有品牌的商品價格要比同類商品價格低5%~20%，而利潤要高出5%~15%，並可以形成超市獨有的特色。”孫雄指出，超市自有品牌的開發，體現了零售商影響力的增強。
　　不過，也有業內專家指出，目前超市采用聯營模式吃慣了供應商資金鏈的“軟飯”，缺乏自有品牌專業運作團隊，缺乏從産品設計、品牌規劃、品質控制、價格、渠道、目標消費群體、市場監控等方面運用經驗，對自有品牌發展認識不夠，不願承擔庫存風險等等，成爲超市發展自有品牌拌腳石。

時間：2012-03-14???來源：信息時報???記者：林建敏???
鏈接：http://informationtimes.dayoo.com/html/2012-03/14/content_1641383.htm

上一篇奢侈品在線銷售2015年預計將達372.4億

下一篇 2月全國重點零售企業銷售增2.3％

Yet she was restless and uneasy. She had never known what it was to be nervous before. There was a dull booming noise somewhere, a knocking that seemed to proceed from the Corner House. Hetty heard something fall with a thud, she could have sworn to a stifled cry. A door opened and closed somewhere, there was a strong draught as if the basement had been opened. Hetty's heart was beating in some strange, unaccountable way. A little cry brought her to her feet. Wrought out another change in human life,— or not so long as they are pretty? One can't help thinking, though, We changed horses every five miles; ill-kempt little beasts, and only half fed, who got through their stage only by the constant application of the whip, and shouts from the sais standing on the step; when released from harness they stood forlorn and hobbled off, lame of every leg, to their stables with no litter. Day broke, a dingy grey, dark with woolly cloud and heavy rain; a wall of fog rose up around us, while the road was uphill towards the mountains. “No, sir! I won’t go up, today, even if you did plan to surprise——” Dick, Larry and Mr. Whiteside, listening for a call from Sandy, went hurrying along. But no call from Sandy. He had decided that it would be a wiser thing to hide than to risk doing battle with the pilot if he was actually as bad as they suspected; with that in mind he had crawled in through the opening from the back, into the fuselage of the amphibian. There, fairly comfortable, he lay, full length, listening. The open top allowed air to come because a strong, puffy breeze had gotten up, driving great, black thunderclouds before it. [122] Grenville, being on the look-out for new taxes, had paid particular attention to the rapid growth of the American colonies, and was inspired with the design of drawing a revenue from them. The scheme had been suggested to Sir Robert Walpole, when his Excise Bill failed, by Sir William Keith, who had been governor of Pennsylvania; but Sir Robert had a far deeper insight into human nature than the shallow and obstinate Grenville. He replied, "I have already Old England set against me, and do you think I will have New England set against me too?" Grenville rose and defended the Stamp Act. He denied that the right of taxation depended on representation. He complained justly, that when he proposed to tax America, there was little opposition in that House. He contended that protection and obedience were reciprocal, and he exposed the fallacy of Pitt's distinction between taxes and duties. There was much justice in these remarks. The words of Grenville, so pointedly directed against him, immediately called up Pitt again. He had spoken; it was contrary to all rule, but the lion of Parliament broke recklessly through the meshes of its regulations, and when he was called to order the members supported him by cries of "Go on! go on!" He went on, severely castigating Grenville for complaining of the liberty of speech in that House; and dropping in his indignation the terms of courtesy towards the late Minister of "honourable" or "right honourable," said simply—"Sir, the gentleman tells us that America is obstinate—America is almost in open rebellion. Sir, I rejoice that America has resisted. Three millions of people so dead to all the feelings of liberty as voluntarily to submit to be slaves, would have been fit instruments to make slaves of all the rest." He then exposed the cases quoted by Grenville to show that taxation in this country had been imposed without representation, showing that these very instances led to immediate representation. "I would have cited them," he continued, "to show that even under arbitrary reigns Parliaments were ashamed of taxing a people without their consent. The gentleman asks when the Americans were emancipated? But I desire to know when they were made slaves?" He then touched on the true sources of benefit from our colonies, the profits of their trade. He estimated the profits derived from the American commerce at two millions sterling, adding triumphantly, "This is the fund that carried us victoriously through the late war. This is the price America pays us for protection." He then alluded to the comparative strength of the two countries. "I know the valour," he said, "of your troops. I know the skill of your officers. In a good cause, on a sound bottom, the force of this country can crush America to atoms. But in such a cause as this your success would be hazardous. America, if she fell, would fall like the strong man. 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